BSc (Hons) Business Administration with Marketing (180 ECTS)商务行政与市场学士学位

BSc (Hons) Business Administration with Marketing (180 ECTS)商务行政与市场学士学位

BSc (Hons) Business Administration with Marketing (180 ECTS)商务行政与市场学士学位


The BSc (Hons) Business Administration with Marketing, provides the abilities to understand and communicate effectively with consumers. This degree covers areas such as marketing strategy, consumer and organizational buyer behavior, marketing segmentation, targeting and positioning, customer relationship marketing, branding and product development, advertising and promotion, and corporate social responsibility together with brand activism.

工商管理与市场营销(荣誉)理学士学位，提供理解和与消费者有效沟通的能力。该学位涵盖的领域包括营销策略、消费者和组织购买者行为、市场细分、目标定位、客户关系营销、品牌和产品开发、广告和促销、企业社会责任和品牌行动主义。


Learning Outcomes:

  • understand management-related problems, and how to use conceptual tools to analyse and evaluate management issues; 

  • be conversant with the historical, political, cultural and institutional forces shaping modern business; 

  • engage with case material in a stimulating learning environment; 

  • illustrate skills in creative thinking and decision-making; 

  • understand the challenges of internationalized business organisations; 


学习成果:

  • 了解与管理相关的问题，以及如何使用概念性工具分析和评估管理问题;

  • 熟悉塑造现代商业的历史、政治、文化和制度力量;

  • 在一个刺激的学习环境中学习案例材料;

  • 说明创造性思维和决策能力;

  • 了解国际化商业组织所面临的挑战;